{
  "brand": "CRISP",
  "category": "Executive operating system for large functions",
  "positioning": "The simple operating system behind the function—not project-management software.",
  "tagline": "Everything you lead, clearly in view.",
  "description": "CRISP connects work, progress, people, capability products, risks, decisions, and evidence in one governed operating picture.",
  "logos": {
    "primary": "/brand/crisp-logo.svg",
    "reversed": "/brand/crisp-logo-reversed.svg",
    "mark": "/brand/crisp-mark.svg",
    "markReversed": "/brand/crisp-mark-reversed.svg"
  },
  "palette": {
    "executiveNavy": "#173B57",
    "institutionalBurgundy": "#742D3E",
    "mutedGold": "#C99A3D",
    "blueGrey": "#638897",
    "clay": "#C77A65",
    "porcelain": "#F3F0E8",
    "ivory": "#FBF9F4",
    "neutralInk": "#2B2D2F"
  },
  "typography": {
    "primary": "Geist",
    "editorial": "Fraunces",
    "technical": "Geist Mono"
  },
  "voice": [
    "Direct",
    "Warm",
    "Executive",
    "Evidence-led",
    "Calm and human",
    "Never robotic or inflated"
  ],
  "workModel": ["Mandate", "Improvement", "Support"],
  "capabilities": [
    "Executive",
    "Briefing Deck",
    "Workstreams",
    "Operating Pulse",
    "The Team",
    "Centres",
    "Notebook and K2",
    "Settings and governance"
  ],
  "productEvidence": [
    { "section": "Executive", "asset": "/brand/product/executive-overview.webp", "dimensions": "2240x1800" },
    { "section": "Briefing Deck", "asset": "/brand/product/briefing-deck.webp", "dimensions": "2240x1800" },
    { "section": "Workstreams", "asset": "/brand/product/workstreams.webp", "dimensions": "2240x1800" },
    { "section": "Workstream dossier", "asset": "/brand/product/workstream-dossier.webp", "dimensions": "2240x1800" },
    { "section": "Calculated actions", "asset": "/brand/product/workstream-actions.webp", "dimensions": "2240x1800" },
    { "section": "Operating Pulse", "asset": "/brand/product/operating-pulse.webp", "dimensions": "2240x1800" },
    { "section": "The Team", "asset": "/brand/product/team.webp", "dimensions": "2240x1800" },
    { "section": "Centres", "asset": "/brand/product/centres.webp", "dimensions": "2240x1800" },
    { "section": "Notebook and K2", "asset": "/brand/product/notebook-k2.webp", "dimensions": "2240x1800" },
    { "section": "Settings and governance", "asset": "/brand/product/settings-governance.webp", "dimensions": "2240x1800" }
  ],
  "assistants": {
    "layer": "K2",
    "rule": "K2 attribution remains stitched and visible on assistant portraits, but separate from the permanent CRISP product identity.",
    "portraits": [
      {
        "name": "Mira",
        "role": "Intelligence Analyst",
        "asset": "/brand/assistants/mira-k2.webp",
        "dimensions": "1122x1402"
      },
      {
        "name": "Rami",
        "role": "Delivery Manager",
        "asset": "/brand/assistants/rami-k2.webp",
        "dimensions": "1086x1448"
      }
    ]
  },
  "identityRules": [
    "The four coloured modules remain visible in every CRISP logo use.",
    "CRISP is the product identity.",
    "Institution or tenant logos remain separate.",
    "Centre or edition names remain separate.",
    "K2 remains a separate AI attribution badge."
  ]
}